I don't think I've ever been in a Peacocks store and it may be completely unrelated but I do think the styles and quality on offer in EWM has declined in recent years. I used to be a fan: well made, classic clothing when you needed it in a decent range of co!ours and styles. These days, however, they're more like M&S - dreary colours and styles that appeal to nobody of any age or shape and everything skimped. Shirts just
too short to tuck in properly; sizing scaled down so things only just fit and feel uncomfortably tight so you try a size larger and that's too big; a complete lack of longer length trousers; unpleasant man made fabrics, collars that sit badly.
I've given up on them but the start of the decline, in my mind, at least, was around the time of the Peacock merger.